Branding a Career Pathways App Concept

A team of local developers and designers asked me to design consumer-facing branding for an experimental career pathways platform. Marbls is a career planning & goal setting tool for students and young adults looking for better direction and inspiration on their career path journey.

I translated the lengthy results of their case study into an easy-to-digest informational website page for their target audiences. The app's goal is to attract and connect two specific audiences: students/young adults, and businesses and employers who want to attract qualified and passionate employees. I wrote and designed content that both spoke to job seekers and employers, focusing on the common goal of doing great work because you love your job.

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